Sunday, 5 October 2014

Elemis Launch at Amethyst by Roohi Salon.






Goody Bags for the bloggers.
Bloggers at the launch of Elemis.

Maryam Amin getting a consultation by Faryal at Amethsyt by Roohi.


Snacks served at the launch event of Elemis.

(Picture Credits: Amethyst by Roohi)

There was an exclusive event for Elemis launch on 27th September 2014 at Amethyst by Roohi Salon and Maryam Amin from Curls N Cookies attended the launch.

About the brand:Elemis is the leading luxury British spa and skincare brand favoured by as many as 6.5 million spa-goers per year. The successful combination of natural active ingredients with cutting-edge technology has enabled Elemis to bring to market some of the most influential anti-ageing products and professional spa-therapies the beauty industry has ever seen.

It is basically a UK brand, that is recently introduced in Karachi, Pakistan. Pakistan being the 54th country it has launched in.

Their anti-aging facials include:
- Pro intense lift effect facial
- Visible Brilliance Facial
- Pro-collagen quartz lift facial
- Tri-enzyme Resurfacing Facial


A few bloggers were invited from Karachi to be briefed about the products and to try and test them and get skin consultation.
When we arrived at the location, i.e at Amethyst By Roohi Salon, we were greeted and provided information about the brand and to clearly tell us what Elemis was all about as it was a pretty new thing for us in Karachi. A presentation was given in which we were briefed about their skin-care range and their facials were introduced.
In skin consultation we were asked a few questions by Faryal (at Amethyst by Roohi Salon), for example sleep pattern, smoking, allergies, any medications and depending on that we were recommended an Elemis facial out of the four.

I, having a sensitive and dry skin was recommended Visible Brilliance Facial, which according to her wasn't very harsh for skin, and will restore moisture and bring radiance to face. I will be going for facial soon after coming back from vacations and bringing tanned skin back from the sunny countries, then will update about my experience.
At the launch, after being briefed about the products of home skin-care range and spa therapies, and consultations, we were provided with goody bags including full sized Elemis skin-care products according to our skin, so we could have a better idea after using for ourselves.
In the end snacks were served to us and a discussion session took place, where we could clear our minds of any questions we had about the brand and products.

Also, we were told their Marine Cream is one of the best sellers, and they sell one every minute, which is a big claim. According to them it has marine extract of padina pavonica which transforms complexion in 2 weeks. We were given this Marine Cream in our bags to try and decide for ourselves.
They have also recently introduced a richer version of their Marine Cream for more hydration and moisture for even more dry and dehydrated skin, we were asked to try it out, and trust me it stands true to its words, even in the first application I could tell what an amazing cream it must be.
The reviews of my products will be up after I have used them for a good 2-3 weeks.
My Goody bag included:

  1. Elemis cleansing balm 
  2. Elemis pro-collagen marine cream
  3. Elemis balancing lavender toner.

Goody bag containing full sized cleansing balm, marine cream, lavender toner

So far this brand looks promising, do visit the salon and get your consultation and facial to try it for yourself, or wait for my reviews. It's just been a few days using it and I have only good things to stay about the products. Book your facial and see for yourself!


  1. Oh my God! This has got to be the most exciting news in a long long time! xD

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