Sunday, 15 November 2015

BLACK FRIDAY-Biggest Sales Of The Year!

Every year several countries prepare themselves for the biggest shopping day of the year. On the last Friday of every November, millions of people prep up to buy anything and everything available on enormous discounts that are being offered in stores. While the major categories are electronics such as TVs, laptops, gaming systems and mobile phones, fashion and beauty are a close second. It’s the ultimate discount day, getting more and more popular each year. People can afford what they normally wouldn’t be able to on any other regular day.
Originally starting in America, the concept was initiated by Macy’s during their Thanksgiving Day Parade in 1924. Next year other stores followed their example. The trend soon caught on and massive sales became a nationwide sensation, marking the start to the holiday season. Several countries such as Canada, Germany, India, The UK, Nigeria and Costa Rica have very recently seized the concept and introduced the annual sale as well. Pakistan is fashionably late to the party but thanks to we finally made it.
Although it has been around for almost a century, the day was officially given the name Black Friday in the 1960s and by the 1990s it had become a worldwide phenomenon. People often wonder why black, a colour with a negative connotation is linked with a day that is so widely celebrated. There is, however, a well-thought-out reason behind this, profit is recorded in black ink on the balance sheet and since this day is incredibly profitable for retailers and shoppers alike, it was given the name Black Friday.
Each passing year, the number of shoppers is increasing, 89 million in 2012 were 140 million last year, however, there has been a change in consumer behaviour. More and more people are choosing an alternative to standing and queues and camping outside stores – they are shopping for the same deal available in brick and mortar stores online.

Retailers are rapidly adapting to this change in consumer shopping habits as now most of the Black Friday sales are being made online. Ecommerce in Pakistan is also at an all-time high, more and more people are shopping and online and the timing of bringing Black Friday to Pakistan is absolutely impeccable. No standing in queues or waiting outside stores for the shops to open – just a few clicks needed to avail the best discounts. is bringing this glorious shopping day to Pakistan for the first time ever. The much awaited sale will hit the website at 12am on the 27th of November at, bringing discounts Pakistan has never seen before! So don’t get in line, go online!

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Thursday, 22 October 2015

Say hello to Fall, 2015 with Sweet Touch England.

Sweet Touch England, is a cosmetic brand, known to many, locally available in Pakistan. The brand has numerous products, from lipsticks, to the famous Sweet Touch nail paints, to eye-shades, lip-liners, glitters, mascaras and so much more. Recently, Sweet Touch England came out with Matte Lipstick range, available in 63 vibrant shades.

Sweet Touch England, recently organised a get together for bloggers, where the fall range was revealed. The event was attended by various bloggers from the Pakistani Beauty Bloggers Community. Event took place at Karachi's local New York Coffee Cafe.

The evening was perfectly organised, there was a lot of makeup talk, makeup goody bags, food, whole new range of lipsticks to swatch and what not! 
Let's talk about the new range of matte lipsticks. The colours are truly fit for the Fall season. Ranging from light lavender nudes to dark browns to dusty corals and maroons, there's definitely a colour for everyone from this range. Wanna have a closer look at the colours? There you go..

Let's get to the most exciting part of the event, the goody-bags! 
So the take-away goody bags came in really cute cage-like packaging consisting of two lipsticks (from the new matte range), lip-liner, eye-pencil and a sparkling liquid eye-liner. 
I got Sweet Touch England Lipsticks in 772 & 723, Sparkling eye-liner in Brown, Lip-liner in 834 Carmin & Eye-pencil in Turquoise.

Detailed review+swatches of the products will be up on the blog soon, keep checking this space. 
In a nut-shell the event was quite a success and I truly love my ST England goodies.

P.S: These pictures belong to Team Sweet Touch England.

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Saturday, 2 May 2015

Color Studio & Debenhams Spring Summer 2015 Trends Reveal.

I'm sure all of you must be aware of the leading cosmetics brand Color Studio and one of the UK's top fashion and beauty retail store Debenhams. This Spring and Summer season Color Studio in collaboration with Debenhams brings their customers some really great beauty and fashion must haves.
A small bloggers meetup was organised at Debenhams, Dolmen City Mall, Karachi where various summer spring 2015 fashion and beauty trends were showcased. The event was attended by several bloggers from the Pakistani Beauty bloggers community. 

Fashion and beauty trends showcased at the event included: 

1. Famous Seventies Chic
2. Blues & Stripes
3. Urban Safari
4. Sherbet Shades

The event was a pretty success, followed by a discussion session with the Color Studio brand manager Farah Shahid and Debenhams brand manager. 
This was followed by a quick make-up tutorial session, where Color Studio's official makeup artist Sobia Aqil demonstrated a makeup look for the audience.

Looking forward to an amazing Spring Summer 2015! :)

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Friday, 20 February 2015

Coral Salon & Spa.

Coral Salon & Spa
Picture Credits: Coral Salon & Spa.
Giveaway goody-bag by Coral Salon & Spa for the bloggers.

Coral Salon & Spa is an amazing, new, & not-to-be-missed Spa in the K-Town! The Salon opened it's doors for public a few weeks back. My first visit to Coral Salon & Spa was as a blogger on the launch of this new spa.
The salon is located at the upmarket area of D.H.A, Bukhari Commercial Phase 6.
It's one of the most spacious salons that I have ever visited. The salon is spread on a pretty big area.
The place is beautifully decorated I must say. The interior has been carefully and awesomely done.
It is a two-storey place. I was shown around the entire place and was totally really impressed with the setup.
The salon has a separate area for hair related services, separate area for pedicures and separate manicure stations, which no doubt are amazingly made! Pedicure station was extremely comfy and relaxing. Then there was a different area for make-up related services which was still under construction though, and there were separate rooms for facial and waxing services.
The place was clean and tidy and every corner was decorated with scented candles, flowers and different gorgeous art pieces.
Coral Salon & Spa also stocks Elemis Skin care range and has a list of incredible facials and hair services in their menu!
I would definitely recommend this salon to everyone out there who wants to have a quality time at a good spa with of course a good hot cup of coffee! :D

For more info & appointments please visit, Coral Salon & Spa Facebook page here

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Tuesday, 10 February 2015

Scentsation Valentine's Promotion, 2015.

Valentines is one day which a lot of us look forward to. People express love to their loved ones on this day. This valentines, Scentsation has a lot of creative and amazing ideas in store for all of us which'll help people celebrate love and make their Valentine's day a memorable one! 
Lately there was a bloggers meet-up on Friday, 6th February, 2015 organised by Zarmina Khilji who happens to be the business development head Scentsation. The meet up was attended by various bloggers. The idea of the meet-up was to create an awareness regarding Scentsation's upcoming Valentine's promotion. This time on Valentine's day, Scentsation has come up with mind-blowing ideas like customised mugs, t-shirts, notebooks, key chains and even customised perfume bottles! Ain't that cool? 
This was followed by picture sessions, Scentsation giveaway good-bags for the bloggers and a scrumptious dinner at Gun Smoke, Dolmen City Mall which was organised by Scentsation. 
Would definitely recommend all of you out there to go celebrate this Valentine's with Scentsation & of course with your valentine! *Wink*

Scentsation Valentine's Day promotion goody-bag for the bloggers, includes:
A gorgeous pink Escada makeup travel bag.
Borjouis notebook.
Jean Paul body lotion.
Trendy green colored hand bag.
Customised Red mug with my name and my picture on it.
Few perfume testers.

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