Every year several countries prepare themselves for the biggest shopping day of the year. On the last Friday of every November, millions of people prep up to buy anything and everything available on enormous discounts that are being offered in stores. While the major categories are electronics such as TVs, laptops, gaming systems and mobile phones, fashion and beauty are a close second. It’s the ultimate discount day, getting more and more popular each year. People can afford what they normally wouldn’t be able to on any other regular day.
Originally starting in America, the concept was initiated by
Macy’s during their Thanksgiving Day Parade in 1924. Next year other stores
followed their example. The trend soon caught on and massive sales became a
nationwide sensation, marking the start to the holiday season. Several
countries such as Canada, Germany, India, The UK, Nigeria and Costa Rica have
very recently seized the concept and introduced the annual sale as well. Pakistan
is fashionably late to the party but thanks to Daraz.pk we finally made it.
Although it has been around for almost a century, the day
was officially given the name Black Friday in the 1960s and by the 1990s it had
become a worldwide phenomenon. People often wonder why black, a colour with a
negative connotation is linked with a day that is so widely celebrated. There
is, however, a well-thought-out reason behind this, profit is recorded in black
ink on the balance sheet and since this day is incredibly profitable for
retailers and shoppers alike, it was given the name Black Friday.
Each passing year, the number of shoppers is increasing, 89
million in 2012 were 140 million last year, however, there has been a change in
consumer behaviour. More and more people are choosing an alternative to standing
and queues and camping outside stores – they are shopping for the same deal
available in brick and mortar stores online.
Retailers are rapidly adapting to this change in consumer
shopping habits as now most of the Black Friday sales are being made online.
Ecommerce in Pakistan is also at an all-time high, more and more people are
shopping and online and the timing of Daraz.pk bringing Black Friday to
Pakistan is absolutely impeccable. No standing in queues or waiting outside
stores for the shops to open – just a few clicks needed to avail the best
discounts. Daraz.pk is bringing this glorious shopping day to Pakistan for the
first time ever. The much awaited sale will hit the website at 12am on the 27th
of November at www.daraz.pk/black-Friday, bringing discounts Pakistan has never
seen before! So don’t get in line, go online!
